Select the market areas most suitable for you business - understand market differences and start with the most promising market area.
It is important to start the internationalisation process in market areas where there is clear demand for the product or service you will be offering. There is seldom time to wait for a market chosen on the basis of suppositions or assumptions to open up, or to take the risk that real demand will not be found.
In this consulting service, we work through the following stages together:
- We evaluate the market potential in each agreed market area.
- We compare the potential target markets from the viewpoint of your business, assess the suitability of each market, then prioritise them.
- We create a country strategy for your business.
- Launching internationalisation operations in the most-promising locations saves time and ensures that any measures taken are targeted correctly.