Luovimo

Luovimo is an international growth programme for creative industry companies with a focus on innovative service and content business. Luovimo offers hands-on support to international growth planning and market entry and faciliates networking and shared learning between companies from different creative industry sectors. In particular, Luovimo is focused on music, film, tv/av, performing arts, design or game related industries.

The first round of Luovimo took place in 2010-2011 with 20 companies. The second round of Luovimo started in June 2012 with 16 new companies.

Luovimo in Brief

Luovimo is targeted at companies who need help in realizing their internationalization plan or companies already active internationally who need extra resources in boosting their international growth.
Focus industries include music, design, performing arts, games and content business, and film, TV, audio-visual industries.
Luovimo is looking for companies with a recognized competitive advantage as a starting point for international expansion as well as ambition and commitment to internationalization.
To be able to contribute to the Luovimo sharing and learning participants should be open for cross-industry co-operation and sparring opportunities.
Luovimo consists of company specific consulting programs, tailored to support the company's growth strategy and shared learning program with top-rated, international key note speakers

The company-specific business development and internationalization programs can include, for example, the following Finpro services:

crystallizing value propositions for international clients
market selection
evaluation and selection of the right-growth model
partner search
concept testing (test drive) - testing the attractiveness of the offering and related business model in a target market
client identification and meetings

The shared learning program consists of joint workshops for all Luovimo participants. Workshop themes cover e.g. the following:

Differentiated value proposition
Sales / investor pitching
Business planning with business model canvas
Multichannel branding and distribution
Market entry model and sales and marketing plan
Immaterial (IPR) rights and international negotiations
Networking with mentors and business angels

Further information

Leena Arvonen:
leena.arvonen(a)finpro.fi
+358 40 343 3343

Flockified

Luovimo gave us a possibility to gain a better understanding of the markets, especially about the USA. For a young company it is valuable to get help with consulting and research, to which it wouldn't be otherwise easy to budget money from scarce resources.

Joonas Pekkanen, GigsWiz

Concerning the development of our company's business, Luovimo program was carried out just in the right time and just for the right need. The project helped us to clarify our internationalization strategy. We received advice and concrete help to build an international service offering, to sharpen our value proposition and to find international pilot projects. We also started the enhancement of our brand value. The know-how and the expertise of Finpro consultants helped and encouraged us to raise the bar as the project proceeded. Thanks to Luovimo we shifted to the acceleration line in internationalization.

Heli Nelimarkka, Executive Chairman, Stereoscape