Welcome to our journey to Kenya!
- the Kenyan market is certainly big enough and growing fast enough to be viewed in a serious light, but you need to do your feasibility studies first?
- applications and solutions designed for the developed markets do not necessarily have relevance for Kenyan users?
- your application needs to run on budget models as well?
The huge success of Safaricom's M-Pesa mobile money transfer services in Kenya is one of the best examples of the potential of relevant content, and of a service that practically changed people's daily lives.
2. Find out how the local ecosystem works
3. Check what kind of competition you will face.
Often a visit to Kenya is worthwhile in order to get a concrete "touch and feel" of the market.