Finnish fashion & design in the spotlight in Seoul
Finnish fashion & design brands are boldly presented this week at the Finland Lifestyle & Design Fair in Seoul, South Korea. The event takes place on April 20-23 at Around Studio in Gangnam area, with the venue decorated in the style of Finnish homes.
The event in Seoul is following a successful trade mission in December 2016, which was attended by over 400 local professionals; buyers, importers, agents and bloggers. Finland Lifestyle & Design Fair will introduce 17 brands from Finland: Aarikka, Feathr, Formal Friday, Gemmi, Hukka Design, Ivana Helsinki, Kiteen Huonekalutehdas, Lovi, MARITA, More Joy, Myssyfarmi, Pelago, Pisa Design, Rosafox, Saga Furs, Vallila and Vejits. Seven of the brands are exploring the Korean market for the first time and are looking for local customers and partners.
The first two days of the event will focus on B2B meetings. During the following days brands are showcased to local consumers interested in Finnish and Scandinavian design. Finland Lifestyle & Design Fair is part of Finpro’s Lifestyle Finland program.