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Finnish fashion & lifestyle brands impressed UK e-commerce players

Finnish fashion & lifestyle brands impressed UK e-commerce players

Finpro's Lifestyle Finland program and Finland's Embassy in London presented a unique selection of Finnish fashion & lifestyle brands to top UK e-commerce players such as Asos, Heal's, Skandium and Zalando, to name a few.

Over 100 guests networked on June 7th with the young, rising talents and got a fascinating overview of the best of Finnish lifestyle design today. The event held at Finnish Ambassador's residence in London inspired even the widely popular international lifestyle & design magazine Monocle to cover young Finnish designers in their daily newsletter.

"The event in the ambassador's residence was well organized and the premises were great. We got good reseller contacts with whom further discussions started right after the event. For us this was one of the best events Finpro has organized ", says Tomi Puhakainen from Lumokids.

Christina Schmidt, the co-founder of Skandium and now owner of recently established Christina's Interiors, held a lively presentation about the Finnish design philosophy including previous masters and the new names of Finnish design. 

Positive feedback showed that Finnish design truly impressed UK's fashion & design community. Finnish brands participating at the event: Arela, Lango, Vejits, Vallila, Rosafox, Formal Friday, Finarte, Myssyfarmi, Lapuan Kankurit, Magisso, Feathr, Orthex, Saintex, Soften, LumoKids and Lumi.